gliAironiproduction and sale of rice and rice products - rice, risotto, rice wafers, specialities
We took care of gliAironi's image full circle. We curated the launch of new products and their participation in events and exhibition. With them we always conceived original solutions to communicate their production, novelties and activities.
We developed the graphic design of the "risotto" product line, covering the different package typologies: the labels for the glass vases and the cellophane bags.
We designed the brand for the rice wafers, including the realisation of the package and the still lifes.
When designing and laying out the general catalogue, the objective was to rationalise and value the presentation of a rich and well-articulated product range.
For the "drinking rice" we studied the die-cut and the design of the labels and collars, and conceived the launch ad. Particularly for the rice beer: from the logo to the labels, including the Xmas special edition, the labels for the grappa and the photo shoots for the ad and packshots.
For the gliAironi company store we designed the name, logo, sign and launch ad.
Along the years, we curated the creativity for the campaigns related to events, novelties, promotions, etc.
gliAironi presented its new Crunchy and Vellutate product lines at Identità Golose 2010. We created the brand and the communication (strategy, positioning, line names, campaign) developed with posters, banners, postcards.
Special care was given to the search for technical solutions, layout and presentation of the special Xmas and Valentine's Day packages (name, packaging, inner cards, presentation brochure, photo shoots.)
Special joint initiatives with the IED of Turin: for these events we conceived and designed themed posters.